Latest SEO Guidelines

Top 10 SEO Guidelines – Web Hosting Elite

  1. Title - Proper title tags – Well-constructed title tags contain the main keyword for the page, followed by a brief description of the page content. It will be less than 65 characters and avoid using stop words such as: a, if, the, then, and, an, to, etc. Your title tag should also be limited to the use of alphanumeric characters, hyphens, and commas.
  2. Proper Description Tags – Good description tags contain information about the page’s content and persuade search engine users to visit your web site. They should be between 25 and 35 words in length.
  3. Proper Keywords Tags – Your keywords meta tag should contain between 5-10 keywords or keyword phrases that are also found in page content. The latest keyword Optimization trend is to use 6 words or less.
  4. Proper Heading Tags – Each page of your site should use at least the H1 heading tag for the search engines that examine it when crawling your site. The content of the heading tag should match your keywords.
  5. Page Content – Pages should have between 300 and 700 words of descriptive content that contains the keywords specified for the page.
  6. Proper Navigation – Each page of your site should contain links to every other page so search engine spiders can find every page. This is a critical step for the proper indexing and page rank distribution of your site. (personally, I believe it is ALSO good to use the funnel system and link from various pages via text to other pages)
  7. Proper Sitemap – It’s important to use two site maps for your website–an XML version and a static version. The XML version can be created with Search Engine Visibility’s site map tool. The static version should sit on a static HTML page and contain links to every other page.
  8. Controlled Crawling – It’s important that search engine spiders find your robots.txt file that guides spiders to pages and directories you want crawled and denies entry to protected areas of your site.
  9. Duplicate Content/Tags – Because search engines treat web sites as a grouping of pages and not a single entity, each page on your site should be unique so that the tags and content differ between each page. Doing so increases the number of pages that will rank.
  10. Word Content – This refers back to “page content” and pages should contain 300 to 700 words of unique and descriptive content. A page’s meta tag keywords should also be those that occur most frequently on the page. (Please note: This is word count, not a character count like we use on the title and description).

Use tools, like the one from SEOchat’s Keyword density tool and verify your keywords per page are used most frequently for 1,2, and 3 keyword phrases.

In Conclusion, make sure your website theme is checked as a whole. There is a theme that is existant on the entire website and you should be aware of the top 100 words for your website.  You can use free tools such as “google webmaster tools” and google will tell you what the top 100 words are.