Search Engine Rank Position (SERP)
SEO wisdom tells us that the anchor text of a link, the actual wording that is “underlined,” is very important to achieve a good search engine rank position (SERP) with that key phrase. This makes our example good for showing what not to do. It would be pointless to try and achieve SERP for the phrase “About Us.” If my website sold widgets, then it would make more sense to have a link that said “About Our Widgets”. Then at least I get points for having “widgets” in the link. For the most benefit, the title of the page I am linking to should also have the keyword phrase/anchor text in some version perhaps “About Widget Inc., Your Quality Supplier for Widgets.”
The same theory would apply to “click here” and we find it is much more beneficial to use keyword phrases directly in the anchor text!